One of Surv Media’s primary digital marketing service is managed Internet Advertising Campaigns for clients. This type of online advertising is often referred to as pay-per-click- PPC or pay-per-thousand (impressions) PPM marketing. With PPC you only pay when someone actually clicks on your listing and arrives at your web site seeking additional information. With PPM you pay each time your ad is shown on the page you have paid to be on.
The positioning for PPM and PPC search listings is based on a bidding system as well as a quality score which indicates how popular or relevant your search listing is with users. In general terms, higher bids for keywords get higher positions, but ads that perform well in terms of click-thru rate (ctr) can often be placed higher on the search results page than listings with higher bids.
These forms of online advertising are very flexible because clients can establish a budget limit to ensure that advertising charges are controlled. In addition, internet advertising can be cancelled at any time so there are no long-term commitments.
Drive Highly Relevant Web Traffic to Your Site thru Paid Search Marketing
Because of our unique technology (AccuSURV) and using our managed solution, SURV Media clients are discovering that this form of advertising can generate results in the form of increased inquiries and new sales almost immediately.